YVES GUGGER
YVES GUGGER
YVES GUGGER
YVES GUGGER
YVES GUGGER
Designer and technologist based in Zürich.
Currently at Oepfelbaum. This is my work.
ABOUT ME.
"Whatever you do—make it award-winning." That's the standard I hold myself to. Not because of trophies. Because it changes how you think. It's a filter: would I be proud of this when it ships?
I'm a designer who started as a mechanical engineer. Gears and load calculations before wireframes and user flows. That background never left—I still think in systems, in how parts connect, in where things break under pressure.
Currently at Oepfelbaum, where I help enterprise teams figure out how to use AI meaningfully. Before that: seven years of mission-critical UX at Adnovum, product leadership at GenTwo, and a mechanical engineering background thatnever quite left.
PROJECTS.
Side projects and personal ventures. Each started with a problem I couldn't stop thinking about.
CAREER.
The path wasn't linear. Each stop taught me something about building things that work—and working with people who care.
Oepfelbaum
ConsultantHelping enterprise teams figure out where AI actually makes sense—and where it doesn't. Strategy sessions, implementation support, the messy work of making new tools stick.
VibeCon
Co-FounderStarted a monthly meetup in Zurich for people building with AI. Practitioners sharing what's working and what isn't. No hype, just honest conversation.
GenTwo
Head of InnovationLed product at a FinTech company turning complex financial instruments into digital experiences. The goal was always: make the complicated feel simple.
Adnovum
Senior UX DesignerSeven years designing mission-critical applications for government and enterprise. Security contexts, compliance requirements, real consequences for getting it wrong. Two Gold awards.
ZHdK
Master of ArtsInteraction Design with a focus on complex adaptive systems. The thesis was about how systems behave when you can't predict all the variables.
TOOLS.
I move between design tools and code. The line between them keeps getting thinner.
Design
- Figma
- Prototyping
- Design Systems
- User Research
Frontend
- Next.js
- React
- TypeScript
- Tailwind
AI
- Python
- LangChain
- Mistral
- Vector DBs
Ops
- Docker
- Linux
- Cloudflare
- Git
AWARDS.
I don't work for awards, but it's nice when good work gets recognized.
Gold · Design
The jury liked how we balanced brand consistency with usability. The real win was seeing fewer confused users.
Gold · User Experience
We redesigned the complete user journey. Support tickets dropped 35%—that mattered more than the trophy.
ON STAGE.
Talks, panels, and workshops I've participated in.
More events coming soon.
